Several concepts have emerged within the current Cuban fashion market that base their business model on circular fashion. TEXTURA's design concept stands out from the rest. Its materials are 100% biodegradable and respond to a vision of social responsibility and long-term environmental sustainability.

Beyond Roots is the first vendor in Cuba to offer an extensive panorama of clothing, accessories, and hair products dedicated to the Afro style and aesthetic.

Laila Chaaban, owner of Capicúa, sat down with EEAbroad to talk about the psychology of zero waste fashion, the eclecticism that is Cuba, entrepreneurship in the Cuban context, and her reverence for the designs of traditional cultures.